About Me

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My Name Is Nick Napoli.

I am a digital marketer and photographer.

How Can I Help?

Creative Direction
100%
Digital Marketing
100%
Photography
100%

Ask Me About

The Resume - My Digital Marketing Experience

EM Search Consulting, Chicago, IL • Paid Search Manager 12/2022 - 12/23
  • Paid Search manager for 20-25 agency clients mangaging ads on Google, Microsoft, YouTube, and Facebook.  Daily use of project management platforms like Teamwork, QuickBase, HubSpot, Ninety, and Google Suite.
  • Manage ad budgets, perform keyword research, write ad copy, design landing pages, test conversions, produce lead quality assessments, and monthly reporting.
  • Contribute to record-breaking months in industries like MedSpas, Cosmetic Surgery, Assisted Living Facilities, Law Firms, Car Dealerships, and other service-based companies. 
NinjaHoldings, Chicago, IL • Sr Marketing Coordinator 01/2021 - 09/2022

While initially hired to build and manage the SEM team, responsibilities expanded into Email, SMS, Remarketing, Affiliate and Display Advertising.

 

  • Create and automate channel-specific email/sms messaging within Iterable & Extole. Responsible for 1.5 – 2 million emails per month.
  • Produce qualified leads and customers using paid search ads on Microsoft and Google.
  • Create and manage display campaigns that tailor messaging to specific stages of the customer journey, existing customer segments, and behavior-based website audiences, with a goal to measure and improve the effect of display ads on conversion rates.
  • Partner with 3rd party ad platforms to produce nationwide ad campaigns with iHeartRadio, Mountain, LiveIntent.
Windsor Life Settlements, Chicago, IL • Marketing Director 08/2013 - 01/2021
  • Build and manage a marketing team of 5-7 people tasked with producing qualified B2B and B2C leads.
  • Nationwide SEO and Paid Search campaigns focusing on conversion rate optimization and lead quality.
  • Produce advanced email automation using Salesforce, HubSpot, Pardot, Benchmark, and others.
  • Create and manage the company website focusing on a smart UX and high conversion rates.
  • Creative direction for web pages, ads, articles, press releases, eBooks, and webinar resources.
Plum Tree Group, Chicago, IL • SEM Lead, Account Manager 01/2010 - 06/2012
  • Assist the SEM Lead with daily account management tasks like search term reports, keywords, ad copy, landing page optimization, and client reporting.
  • Promoted to Account Manager & SEM Lead, a client-facing role responsible for managing multiple accounts and their respective marketing programs.
  • Create and manage the agency’s Google AdWords Internship, offering a quality work experience for interns and recruiting benefits for the agency. (Please see intern testimonials on LinkedIn.)
CubParking.com Chicago, IL • Owner & Manager 01/2008 - Present
  • A neighborhood solution to the limited about of official Wrigley Field parking.
  • Built my first website using WordPress, developing a basic understanding of HTML and CSS.
  • Created my first “Google Adwords” campaign, driving qualified traffic to the website that converted into new customers using Google Analytics to measure performance.
  • Created my first email marketing campaign using MailChimp.
Bachelor's Degree, Psychology • DePaul University • Chicago, IL, 2014

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